The Rise of the Integrated Marketing Agency: How to Blend Paid, Owned & Earned in the Post‑Cookie Era
For years, marketing operated in silos. The advertising team handled paid media (PPC, display ads), the content team managed owned media (website, blog), and the PR team chased earned media (press coverage). These silos often resulted in disjointed campaigns, inconsistent messaging, and wasted budget. The problem has been amplified by two seismic shifts: the deprecation […]









